Semester 3 Notes
Strategic Management + Marketing, HR, Finance & IT specialisations. 13 subjects, 65 units.
Marketing (MK)
The three subjects of this specialisation.
Consumer Behaviour & Neuro Marketing
Consumer decision making, psychological & social determinants, digital consumer, neuromarketing techniques and sensory marketing strategies.
Marketing & Web Analytics
Market sizing, pricing analytics, forecasting, CLV, RFM, market basket, Google Analytics and social media analytics — with numericals.
Sales & Distribution Management
Selling process, sales force management, forecasting & budgets, channel design & conflict, logistics, omnichannel and D2C — case-ready.
Human Resource (HR)
The three subjects of this specialisation.
Talent Acquisition Management
Talent management models, job analysis, selection & psychometrics, EVP, retention, GLOBE study, succession planning and HR analytics.
Employee Relations & Labour Laws
Industrial relations, trade unions, grievance & disputes, and all key labour Acts with number tricks — updated for the Labour Codes.
Performance & Reward Management
Performance management, appraisal methods, 360°, competency mapping, balanced scorecard, job evaluation and salary structure — with case templates.
Finance (FM)
The three subjects of this specialisation.
Investment and Portfolio Management
Capital markets, portfolio theory, technical analysis, equity/bond/derivative valuation, mutual funds — with solved numericals.
Tax Planning & Management
Income tax fundamentals, heads of income, tax planning, corporate tax and GST — concepts kept stable across Finance Acts.
Financial Credit and Risk Analysis
Credit concepts, appraisal, letters of credit and guarantees, operational risk, and credit rating — PYQ-weighted throughout.
Information Technology (IT)
The three subjects of this specialisation.
Database Management System
From ER models to relational query languages, normalization, transactions and security — with solved SQL examples.
Software Engineering and Management
Information system development, analysis techniques, system design, e-commerce systems and auditing.
Emerging Technologies for Business
AI, IoT, big data, cloud, blockchain, 3D printing, AR/VR/MR and the ethics of emerging tech — all mapped to PYQs.