BMB 105 Semester 1 Core Subjects

Marketing Management

Marketing concepts, consumer behaviour, STP & branding, product, pricing, place & promotion, CRM and recent trends — with Indian brand examples.

All 5 units

The first 2 pages of every unit are free. Click "Free Preview" to see the quality for yourself.

Unit 1

Introduction to Marketing & Consumer Behaviour

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Unit 2

Segmentation, Targeting, Positioning & Branding

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Unit 3

Product Decisions, Packaging & Pricing

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Unit 4

Place & Promotion Decisions

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Unit 5

CRM, Global Marketing & Recent Trends

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Every unit includes

PYQ-based exam blueprint (which topic, which year, how many marks)
Definitions to write word-for-word in the exam
Tables, diagrams and memory tricks for every list
Indian examples & case-style answers
One-page quick revision sheet

Unit explained in video? Watch free on YouTube.

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